Mob Psychology and the Sialkot Lynching Case

I watched the shocking Youtube clip again of the Sialkot lynching incident of the brothers, Mughees and Muneeb, and you will wonder why no one tried to stop the demonic perpetrators.

The victims - Mughees & Muneeb

Given this horrifying case, the question really is this; why in God’s name did anyone not try to stop the atrocity from taking place? Why weren’t Mughees and Muneeb rescued?
According to the Scottish journalist, Charles Mackay, in his book, ‘Extraordinary Popular Delusions and the Madness of Crowds’, said: “Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”From a psychological perspective, men resorting to ‘herd behaviour’ begin replicating acts that the rest of the ‘herd’ is carrying out.For an individual, being part of a mob, means having a sort of subconscious security that no harm will befall the individual since he is one with the mob.
Sigmund Freud’s crowd behaviour theory sheds light on how when individuals act collectively as a group, their enthusiasm is increased, leading to a breakdown in individual thinking.
Regarding Mughees and Muneeb, justice must follow through swiftly.Or else, tomorrow, other victims like Mughees and Muneeb can fall prey to acts of violence in an already ruptured society.